Welcome to the digital Lanzing Road

For SV Kay, I developed a new corporate identity for both the club and its brand Lanzing Road, including colors, typography, and a comprehensive CI guide. The goal was to translate the club’s strong character and community spirit into a modern, future-ready brand system.

Based on the new identity, I designed a completely new website featuring a dark visual foundation paired with neon green as the primary accent color, creating a bold and energetic look with high recognition value.

The technical implementation of the website was handled by Christian Strasser (cs-webdesigns.com). Thanks to his expertise, the website has a really fast loading time and works perfectly on all devices.

With this new digital presence, the iconic atmosphere of the Lanzing Road now extends beyond the stadium. To inspire talents, members, and fans today, a club must meet them where they are online and on social media. This project shows how SV Kay successfully connects tradition with a modern digital future.