“Freude am Fahren” in all aspects of communication

Autohaus Kimbeck GmbH is a well-established BMW dealership with locations in Eggenfelden and Pfarrkirchen, with roots dating back to 1928. What began as a motorcycle dealership has evolved into a modern car dealership with a strong presence far beyond its Lower Bavarian hometown. Since January 1, 2024, BMW Kimbeck has embraced the motto “Back to the roots” and is once again an official dealer for BMW Motorrad.

As an online marketing specialist, I support BMW Kimbeck in establishing itself digitally as a leading BMW dealership. My responsibilities include the development and implementation of the entire Google Ads strategy – from Search and Display to YouTube – as well as the creation of social media ads on Facebook and Instagram. This involves conceptualizing and designing creatives for events, vehicle offers, service promotions, and job postings.

Additionally, I optimize the website through targeted SEO measures (content and technical aspects) and develop custom landing pages in the TYPO3 CMS. I also provide consulting services in all areas of digital marketing strategy and user experience.