Conversion-Driven website relaunch for a modern nutritional advice brand

SmartUpYourFood is a personal 1:1 online nutrition coaching service founded by certified nutritionists Philip and Michael. With a focus on sports nutrition, child nutrition, and sustainable lifestyle changes, they help clients reach and maintain their feel-good weight—without pressure or restriction.

For this project, I was responsible for the complete relaunch of their website. I developed a modern, responsive design that reflects the brand’s fresh and approachable tone, enhanced by dynamic and interactive UI elements to engage visitors and create a seamless user experience.

To support SmartUpYourFood’s business goals, I implemented a strong conversion-focused structure, including a strategically placed pop-up contact form to reduce bounce rates and increase lead generation. Additionally, I integrated Google Tag Manager with custom event tracking via Google Analytics 4 and the Meta Pixel. A GDPR-compliant cookie consent solution by Usercentrics ensures transparency and data protection.

The result is a fast, user-friendly, and marketing-ready platform that supports the growth of their coaching business.